THE NEW BLACK play Rock. Real Rock, really heavy. With all the good stuff that comes along with it: hooklines, leads, riffs galore. Just imagine Black Label Society inviting the Nickelback guy over for some Thin Lizzy covers, all dressed up in Pantera shirts. So it's real music - neither restricted by flavor-of-the-week bullshit nor old and dusty. But it's well played, damn well written, catchy and heavy. The quality is no coincidence: All members have been doing this in a lot of bands, like Sinner, Runamok, Abandoned or MCF, to name a few. The reaction was immediate: Shortly after announcing the formation of the band and spreading the word, the pre-production of the self-titled debut album earned THE NEW BLACK "Unsigned Band Of The Month" or equivalent in not one, but four major magazines in Germany: Metal Hammer, Rock Hard, Guitar and Rocks - a feat that few bands achieved.