Blackie Lawless may be the last standing member of the original line up of W.A.S.P., but that hasn't stopped him from releasing albums year after year under the same banner, with varying degrees of success. The follow up to 2002's Dying For The World sees Lawless returning to the conceptual rock format (With his first venture being 1992's The Crimson Idol) with The Neon God: Part 1 - The Rise being the first part of a double album (With the second part being released later in the year) telling the story of an abused and orphaned boy (Jesse Slane) who finds that he has the ability to read and manipulate people. By utilizing his gifts, he builds a following whose devotion and allegiance create a loyalty so intense that he is poised to become a dark Messiah for the 21st Century.